First Mover is a marketing concept 
that asserts that companies that can quickly establish market leadership can create long-term competitive advantage.
When introducing a new paradigm in complex ecosystem, I have found that it is essential to create thought leadership by out-innovating others.
Complexity creates inertia that prevents transformational change. If you can learn faster and innovate faster, others begin to take note, encouraging others to follow this new model. By doing so, you can Create a Wake.