Complex ecosystems have multiple power structures, each which have, as their primary motivation, their self-preservation. This dynamic discourages innovation as change is seen through each of their prisms and is seen as threatening.
Trying to convince others to change is a long, painful, and often fruitless process. Instead, by creating Positive Deviancy that is becoming a First Mover which is innovating faster than anyone else in the organization, others begin to align to this new momentum. This momentum is focused on an Audacious Aspiration that is greater than individual territorial concerns. In this process, people become emboldened and courageous, unleashing their Creative Genius.